Malcolm Williams
Malcolm is the Founder of The Green Fish Company. He is descendent from three generations of a tuna fishing family and hails from St. Helena Island, a British territory in the South Atlantic Ocean – one of the remotest inhabited places in the world.
Although he has lived and worked in the UK for the past 36-years, most recently as a Global Account Director for a US $23 billion Japanese manufacturer, he has always remained deep-rooted in his passion for, and support of, marine stewardship and low-impact, low-carbon, sustainable seafood sourcing.
In 2019 Malcolm returned to his childhood home for the first time after 30-years abroad and on returning to the UK, having been reminded of what premium quality tuna products should taste like, he began to research the origins, sourcing and processing methods of the available market-leading products and it became very apparent, very quickly, that there was a real need, and an opportunity for a change in the status—quo.
Most of today’s tuna is sourced by a few controlling companies who are driven and supported by large governmental subsidies meaning quantity not quality, sourcing methods produce high carbon emissions and cooking processes removes nutrition. At sea, tuna is not being cared for and consumers are often being misled by ambiguous labelling transparency. The concerns for overfishing, excessive bycatch of other pelagic species, illegal, unreported and unregulated (IUU) poaching at sea and the welfare of industry workers is also being voiced by global marine-based watchdogs: Planet Tracker, Blue Marine Foundation and WWF. This moved Malcolm to set-out to find an ocean-friendly, consumer-centric solution, and The Green Fish Company was born.
Today, and following-on from 2-years viability and operational planning, the development and validation of a unique innovative process to commercially produce a product that locks-in quality, taste and nutrition, and having had its product scientifically proven to provide better nutritional benefit (Protein, Omega-3 and Selenium) than any of the current market alternatives, The Green Fish Company is ready to embark on its purposeful mission to challenge the status-quo, disrupt the large subsidised commercial fisheries who are emptying our oceans—producing the most sustainably sourced and nutrition-rich, canned seafood, thus empowering consumers to make immutable, responsible and socially acceptable purchasing choices, and as important as his mission to deliver a transparent and traceable seafood future for consumers, Malcolm’s overarching ambition and vision is to also deliver positive economic, environmental and social impact to sustainable fisheries and coastal community industry workers around the world… those who are critical to providing the real long-term solution to this global problem.