The Green Fish Company (TGFC) is a company registered in the UK, and PUREST CATCH is its registered trademarked brand.

The company’s mission is to disrupt global overfishing for tunas through challenging the status-quo and producing the most sustainably sourced, nutrition-rich, low-impact, low-carbon produced, canned seafood. It intends to do this by establishing its first cannery on the British territory of St. Helena Island in the South Atlantic Ocean and thereafter, scaling into a group of canneries based in strategic impactful locations around the world, increasing production and targeting other non-sustainable products and supply-chains, and further safeguarding the biodiversity of larger carbon-absorbing, marine ecosystem areas.

The company’s purpose is to empower consumers, allowing them to make immutable, responsible and socially acceptable purchasing choices, and its vision is to bring positive economic, environmental and social impact to sustainable fisheries and the wider coastal communities they support.

The success of our mission, purpose and vision will not only disrupt overfishing of tunas, but it will also have a positive impact on the cessation of  illegal, unregulated and unreported (IUU) poaching at sea, reduce bycatch, better the welfare and livelihoods of many industry workers and aid carbon reduction and other UN SDG’s for sustainably-minded retailers. Our purpose will also focus on pro-active and structured marketing campaigns with partners to highlight the urgent necessity for greater transparency, traceability and product labelling in seafood.

The Green Fish Company recognises that this is a global problem and one that cannot be solved singlehandedly, but with the support of influential bodies such as International Pole & Line Foundation, Blue Marine Foundation and Global Tuna Alliance it is determined to pioneer a change, make a difference, restore consumer confidence, safeguard our oceans and secure a sustainable seafood future, because in terms of demand, tuna is a natural source of protein, omega-3 and selenium for millions of UK/EU consumers and in the UK alone, it is the largest seafood commodity surpassing salmon for the first time in 2023 with total sales of all tuna products grossing over £400m, of which, 73% (£292+m) was canned or jarred products.

However, even in a buoyant market, consumer confidence remains low due to spurious and ambiguous sourcing and labelling claims. Global watchdogs such as Planet Tracker, The Blue Marine Foundation and WWF also warn that continued overfishing could collapse the world’s tuna stock levels by as early as 2026 and they urge large subsidised fisheries and retailers to reevaluate their quotas, sourcing methods and supply-chains… as a collective of global citizens, we all rely on healthy oceans to support all forms of life, so we must act now.